About Prime Insurance Agency

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A Local Agency Built Around Real Insurance Needs

Finding the right insurance often means sorting through conflicting advice, limited options, and unclear coverage details. Many individuals and businesses across Roselle and nearby suburbs want a simpler way to compare policies without feeling locked into one company. Prime Insurance Agency, Ltd. was built to provide that flexibility, combining a local office presence with access to multiple insurance carriers. The result is a more straightforward experience where you can review options, ask questions, and move forward with confidence.

What You Can Expect From Working With Us

  • Independent Options, Not One-Company Limits

    You’re not limited to a single insurance provider. Access to multiple carriers means you can compare coverage and pricing in one place.

  • A Real Local Office in Roselle

    You’re working with a local agency—not a call center or directory listing. You can call, visit, and speak directly with someone who knows your area.

  • Responsive, Consistent Support

    Working with the same team over time makes it easier to get answers quickly and keep your coverage up to date.

  • Life Insurance Guidance Backed by Credentials

    With an LUTCF designation, life insurance recommendations are supported by structured training and real planning experience.

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Our Mission

To provide clear, independent insurance

guidance that helps individuals, families,

and businesses make confident decisions

 without unnecessary complexity.

What You Can Expect From Working With Us

Working with an insurance agency should feel straightforward from the start. With independent access to multiple carriers and a responsive local team, you can compare options, get clear answers, and move forward with confidence.

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Independent Options,

Not One-Company Limits

You’re not limited to a single insurance provider. Access to multiple carriers means you can compare coverage and pricing in one place.

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A Real Local Office in Roselle

You’re working with a local agency—not a call center or directory listing. You can call, visit, and speak directly with someone who knows your area.

Black telephone handset icon on a white background

Responsive, Consistent Support

Working with the same team over time makes it easier to get answers quickly and keep your coverage up to date.

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Life Insurance Guidance Backed

by Credentials

With an LUTCF designation, life insurance recommendations are supported by structured training and real planning experience.

Carrier Partners That Give You More Choice

As an independent agency, Prime has carrier appointments across personal lines,

commercial lines, life, and health insurance. Current carrier relationships include:

This list is not exhaustive. We work with additional carriers across specific coverage categories. The right carrier for each client depends on their profile, coverage needs, and the current market — which is why we compare rather than default.

MEET Your

Insurance Team

When you call or stop by, you’ll work directly with a local team that knows your coverage and takes the time to answer your questions clearly.

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James Surles

PRESIDENT

Leads the agency with a focus on helping clients understand their options and make informed insurance decisions. 


With an LUTCF designation, life insurance recommendations are backed by structured training and experience. Supports personal, business, and life insurance planning.

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Esther Ann DiAmelia

SALES

Works directly with clients to review coverage options and provide straightforward recommendations. Helps with auto, home, and life insurance, making the process simple from the first call.

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Nikki Rollins

CSR/ SALES

Supports clients with day-to-day service needs, from coverage changes to general questions. Focused on keeping everything clear, organized, and easy to manage.

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Ada Gomez

CSR/ SALES

Assists with policy questions, updates, and new coverage options. Known for responsive support and helping clients manage multiple policies in one place.

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Lina Emirska

CSR/ SALES

Works directly with clients to explore coverage options and provide clear, straightforward guidance. Helps with auto, home, and life insurance, making it easy to find coverage that fits each client's needs.

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Anna Greco

Office Assistant

Keeps the office running smoothly by assisting with calls, filing, and data entry. Helps ensure clients receive timely support and that day-to-day operations stay organized and efficient.

Credentials and Memberships

Prime Insurance Agency holds a set of credentials and affiliations that reflect the agency's commitment to professional standards and client advocacy.

Trusted Choice Member — Prime is a member of the Trusted Choice network of independent insurance agencies, committed to offering clients choices across multiple carriers and providing fair, honest service


Authorized Progressive Agent — Prime is a licensed Progressive authorized agent, one of a select group of independent agencies in the western suburbs with direct Progressive carrier access


Life Underwriters Training Council Certification — professional certification in life insurance and financial services planning


Awards dating to the 1980s — the agency's history of recognition for service quality predates the Prime Insurance Agency name and reflects a continuous commitment to professional excellence across multiple decades


Licensed in Illinois, Indiana, and Wisconsin — one of the few independent agencies in the western suburbs with active licenses across all three stat