First in Quality. Independent Insurance Agency in Roselle, IL. 

Independent insurance coverage for families and businesses across Illinois, Indiana, and Wisconsin. Prime Insurance Agency compares 40+ trusted carriers to help you find the right fit for your home, auto, business, or family.

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Local, Independent Guidance That Simplifies Your Options

If you've ever wondered whether you're only seeing one company's pricing, you're not alone. Most people in Roselle and the surrounding suburbs want to compare real options without calling multiple agencies or sorting through confusing quotes. Prime Insurance Agency is an independent agency — which means you get coverage options from dozens of carriers in one place, with straight answers and a simple path forward.



We are licensed across Illinois, Indiana, and Wisconsin and have operated from the same Roselle Road office since 1995. When you call, you reach the same three to four people every time — no automated menus, no transfers, no starting over.

 Coverage for Every Part of Your Life

Personal Insurance

Auto, home, renters, condo, motorcycle, recreational vehicles, boat, manufactured home, umbrella, and pet insurance — compared across dozens of carriers to find your best rate.

 Business Insurance Protection

General liability, commercial auto, BOP, workers compensation, commercial property, and professional liability for small businesses across the western suburbs.

Life Insurance

Term, whole, universal, and business life insurance — matched to your health profile and compared across multiple carriers to find your most favorable rate.

Health & Medicare Insurance

Individual health, group health, Medicare supplement, dental and vision, and disability insurance for individuals, families, and small business employers.

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More Insurance Options, All in One Place

Compare coverage from multiple trusted insurance companies with guidance from a local Roselle agency.

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What You Can Expect

From Our Team

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Authorized Progressive agent.

Many clients find Prime by searching for a Progressive agent in the western suburbs.


We are an authorized Progressive agent and compare Progressive rates against every other carrier we represent.

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Local,

Responsive Team

Waiting days for answers adds stress; consistent access to the same team means quicker responses and clearer communication.

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Simple, Guided Proces

Insurance decisions can feel overwhelming; a step-by-step approach makes everything easier to understand and act on.

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Coverage Built Around You

Cookie-cutter policies miss important details; recommendations are shaped around your home,

vehicles, business, or life stage. 

Trusted by Clients Across Roselle and Nearby Communities

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People across Roselle and the western Chicago suburbs choose Prime Insurance Agency for clear answers, responsive service, and coverage they can trust.

Michael G.

Working with Nikki at Prime Insurance was great. She did a fantastic job researching and finding us Insurance that fit our needs. All questions and concerns were answered very quickly.

Russell B.

Jim and his team are always there to help with any insurance need we have. I have had to reach out a few times for different documents and they have been right there to help no questions asked. They are very friendly and helpful.

Stacey B.

I have been with Prime Insurance for over 20 years and can't say enough about them. Jim and his team are always so responsive and they truly care.

Laura L.

My questions are always answered quickly, and good service has been provided since I started dealing with Prime Insurance about 9 years ago. Esther has done a very good job with my insurance needs (auto and homeowners).

Dale T.

Ester Ann is a pleasure to call and talk with she shops for the best insurance rates for my family and is a very hard worker thank u Ester Ann

Jessica C.

Esther, Jim and all of the staff at Prime Insurance are amazing people to work with!

Lacey J.

Esther Ann has always been a delight to do business with. She is always cheerful and able to help with any of my family's insurance needs.

Gregandkeysha H.

I have been with this insurance agency for more than five years and they are the best. They always made sure I had the best coverage for my circumstances at an affordable price.

John P.

Jim and the ladies do a fantastic job. I've been a customer for 15 years. They've insured me with business and personal lines and always have helped me out through thick and thin. They've worked hard to solve a few insurance issues that I've had. I highly recommend their business.

Rajesh R.

Very helpful truly caring.. Appreciated James 🙏🏻

Annemarie G.

Great Agency! Always available to answer all of my insurance questions! They are extremely professional! I highly recommend Prime Insurance Agency!

Brenda P.

They are good insurance company to work with

Marciea W.

Jim and his staff/team are very professional, Kind, Attentive, Patient, and VERY KNOWLEDGEABLE! Not to mention they work in a timely manner. If I could give this staff/team a hundred stars I would. No exaggeration!

Roxanne E.

All of the above!! I have been with Prime Insurance for many years because of their professionalism, great quality and good prices. I Have found that throughout all these years with Prime Insurance that no matter what I get my answers to all of my questions right away. Jim Surles has been incredibly helpful in every way. I have numerous different policies with this agency because I totally trust them. You definitely won’t go wrong with Prime Agency handling all your insure needs.

Carol L.

Prime insurance gives excellent customer service. They explain the insurance coverage. They are able to find affordable insurance for my needs. With Prime insurance you're a person and not a number. Have been a customer for over 30 years. Now my children are customers. Prime insurance is respectful, courteous, knowledgeable and dependable.

Bernadette K.

Well I am happy to say that I don't need you that much but when I do, you do an excellent job. Not needing you is a good thing, it means that all is right with my life!

Michael S.

I have been a part of Prime Insurance for over 20 years. They have had my back over and over and over again. When it comes to picking out insurance, asking questions about claims and just being someone to call if I forgot my insurance card... they have been there like a friend and less like a confusing insurance policy. I don't know what I would do without Jim, Esther, Nikki and the rest of the Prime insurance team. They are truly the best insurance team I have ever worked with.

Greg V.

Jim is very knowledgeable and professional in this field Esther and Niki respond to m need immediately,I like that ,thank you all pleasure doing business there

Michael G.

Ester provides excellent service and knowledge. We trust that we are getting the best coverage for a fair price.

D D.

Esther and Jim have always been there whenever I had any questions about a policy or needed to make any type of change they've always taken the time to answer any questions that I had. Your service has always been still up if you're looking for a new agency or need a qu ote on any type of policy give them a try you will not be disappointed.

Joe C.

Long time customer here. I frequently refers others to Prime Insurance Agency. Prompt, proactive, professional service!

Ted J.

Jim has been a great agent. Getting me the best possible coverage at the best price.

Steve F.

Excellent service and fair pricing

Thomas D.

Jim Surles and his staff at Prime Insurance are the best!

Dana C.

Actually, this should be 10 stars! Prime Insurance is an outstanding agency that has been taking care of our insurance needs for decades! We started with Jim at the beginning and have nothing but excellent service. The team at Prime Insurance has seen us through moving with renter and homeowner insurance, auto, and even business insurance. They have navigated the insurance needs for Illinois and beyond always providing either their own expertise or connecting us with out of state agencies. Nothing but excellence for Prime Insurance.

Dana C.

Always professional and timely with responses. Great team to work with.

Kathy K.

Jim i very knowledgeable and easy to work with. Takes time to answer any questions and helps to get the best price for my insurance needs

Rose O.

I have known and been with this agency since I bought my first property and x3 more properties till I got to retire. This agency is very reliable and trustworthy.

Ryan M.

Esther and Nikki both are just awesome. This place was recommended to me a few years back and since day one they have gone through hoops to get things done for me, very prompt, always answer the phone, just great great customer service. Can not say enough good things about this place.

Edoardo M.

High committed to customer service and professional advices. I will continue to recommend them.

St C.

This agency has always gone the extra mile to make sure Barbara and I get the best rates possible and answer all of our questions and insurance needs. Would recommend this agency to anyone that needs most any kind of insurance.

Dalmo

Nikki is great. Very helpful and efficient. A big difference from my last insurance company. Thanks!

Bob R.

Prime Insurance Agency povides great customer service. Being able to respond quickly to any questions or situations that may occur.

Nancy H.

This agency was great to work with and they helped me to save a tremendous amount of money.
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Support Tailored to Different

Life Stages and Needs

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Families and Homeowners

Balancing multiple policies and rising costs can feel overwhelming. Coordinated coverage helps simplify decisions and protect what matters most.

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Small Business Owners

Running a business comes with constant demands and risk exposure. Clear insurance solutions help you stay focused on growth while protecting your operations.

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Seniors and Medicare Clients

Choosing the right coverage later in life can feel complex and time-sensitive. Guidance helps you understand your options and avoid costly gaps.

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Progressive-Focused Shoppers

Many people are looking specifically for a Progressive agent but want more flexibility. Independent access allows you to compare Progressive alongside other carriers in one place.

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Common Insurance Questions,

Answered Clearly

  • Can you compare multiple insurance companies for me?

    Yes—Prime Insurance Agency is an independent agency, which means you can compare coverage options from multiple carriers in one place instead of calling each company individually.

  • Can I call and get a quote quickly?

    Absolutely. You can call directly to start a quote, ask questions, or review your current coverage. The process is designed to be simple and straightforward.

  • What areas does Prime Insurance Agency serve?

    Prime serves Roselle, Schaumburg, Naperville, and the broader western Chicago suburbs from our Roselle Road office. We are licensed in Illinois, Indiana, and Wisconsin.

  • What types of insurance do you help with?

    You can get help with auto, home, renters, life, health, Medicare, and business insurance. Guidance is tailored based on your needs so you can choose the right coverage.

  • How do I know if I have the right coverage?

    Many people aren’t sure if their current policies fully protect them. A quick review helps identify gaps, overlaps, or opportunities to improve your coverage.

  • What makes Prime Insurance Agency different from a captive agent like State Farm or Allstate?

    A captive agent represents one company and can only offer that company's rates. Prime is an independent agency representing more than 30 carriers — which means we compare options across the full market and return the best available rate for your specific profile at every renewal.